Want to get more creative in your marketing, especially your storytelling? Spend five minutes a day doing something that masters of improv do: Play with words. That was stand-up comedian Tim Washer’s advice in his talk, How to Use Improv Techniques to Improve Your Storytelling , at Content Marketing World in 2016.

Source: Ex-SNL Writer Reveals How to Spend 5 Minutes a Day to Improve Storytelling